Our product

NOVA for Salesforce

Salesforce. Without the waiting.

Salesforce is incredibly powerful. But getting something changed inside Salesforce can still mean specifications, consultants, development queues, configuration cycles and invoices. NOVA changes that.


Describe what you want in plain English. NOVA for Salesforce helps you design it, configure it, build it, automate it and deploy it.
No endless queue. No unnecessary complexity.

Illustration: a plain request turns into assembled Salesforce components, ready to deploy
The problem

Salesforce shouldn't require a consultant every time you want to change something.

Traditionally, even relatively straightforward changes can end up in a development backlog.

A new object A Flow A validation rule A field An Apex class An automation A new business process

With NOVA for Salesforce, you describe what you need. The platform translates that intent into Salesforce configuration, automation or code. You review it. You stay in control. Then you deploy.

The old way
  1. Business request
  2. Consultant
  3. Specification
  4. Developer queue
  5. Configuration
  6. Testing
  7. Deployment

Seven handovers before anything reaches a user.

With NOVA for Salesforce
  1. Describe
  2. Review
  3. Deploy

And far fewer reasons to pay someone by the hour for work you can increasingly do yourself.

How it works

Tell Salesforce what you want. In plain English.

You should not need to speak Apex to improve your CRM. NOVA for Salesforce gives your team a natural-language layer for Salesforce development and configuration.

  1. Describe
  2. NOVA builds
  3. Review
  4. Deploy

01 Design

Describe the business process you want Salesforce to support.

02 Configure

Create and modify Salesforce configuration without navigating endless setup menus.

03 Automate

Turn business requirements into Salesforce automation and Flows.

04 Code

Generate Apex, metadata and other technical components when configuration alone is not enough.

05 Deploy

Move approved changes into your Salesforce environment without turning every request into a mini implementation project.

Product proof

Four everyday requests, start to finish.

You writeNOVAYou get
When a renewal opportunity slips twice, alert the account owner and the regional manager.
AutomationA Flow with two alerts and a follow-up task
Recalculate account health when a support case is closed.
CodeAn Apex class with tests, 96% coverage
We need to track service agreements against accounts, with start and end dates.
ConfigurationA new object with its layout, list view and tab
Document every automation that touches the Opportunity object.
AdminA handover document covering 14 flows and 6 triggers
Operating model

Your consultants should solve difficult problems. Not charge you for easy ones.

We are a Salesforce implementation company. So why would we build a product that lets customers do more themselves? Because that is exactly how we believe Salesforce should work.

You should use experienced consultants when architecture, integrations, strategy and complex business transformation require them. You should not need a senior Salesforce consultant every time somebody wants a new field, Flow, report, object or automation.

NOVA for Salesforce gives more power back to your own team. And when you do need us, Red Orange Technologies is there.

Use us when you need us
A SMARTER OPERATING MODEL
Use NOVA yourself
Who it is for

Built for your entire Salesforce team

Business users

Describe what the business needs without translating every request into Salesforce terminology.

Salesforce administrators

Move faster through configuration, documentation and repetitive administration.

Developers

Generate code, metadata and automation faster and spend more time solving the problems that actually require engineering.

Salesforce consultants

Deliver more in less time and use AI to accelerate repetitive configuration and development work.

Expertise

AI doesn't replace Salesforce expertise. It removes the bottleneck around it.

There will always be complex Salesforce projects. That work requires experience.

But much of the everyday work around Salesforce is structured, repetitive and increasingly suitable for AI-assisted development. NOVA handles more of that work so your specialists can focus on the decisions where specialists actually add value.

Where experience still decides
Enterprise architecture Integrations Data migration Security Governance Business transformation
Illustration: routine blocks are processed automatically while a complex architecture stays with specialists

From backlog to built.

A CRM should evolve as quickly as the business using it. With NOVA for Salesforce, your Salesforce environment no longer has to move at the speed of your development queue.

Make the change. Test the idea. Build the automation. Improve the process. Then move on to the next one.

Your Salesforce. Your team. More control.

A developer workstation with several monitors showing code, in a quiet office in the evening